The Psychology Of Pricing: Why That $499,000 Tag Works
Setting a listing price for your house is no simple task. Your agent will research comparable properties in your area to determine your home’s market…
Author: Joseph Ranola
Understanding Buyer Love Letters (And Why They Can Be Risky)
Buyer love letters are a controversial topic in the real estate industry. While many buyers feel that a letter is their best chance to win…
NYC’s Big Backyard Housing Shift Begins on Staten Island
A new chapter in New York City housing just opened and Staten Island is at the forefront.This week, the Adams administration released proposed rules that…
The Best Ways to Give Real Estate to Your Kids
So your kid wants to buy a home, and you're thinking about stepping in to help. Good news: you’re not alone. Bad news: doing it…
The 3 Pricing Strategies Every Seller Should Know
If your home didn’t sell the first time, or you’re thinking about listing soon, there’s one question that can make or break your entire experience:How…
Downsizing in 2025? A Step-by-Step Guide to Selling for Top Dollar
If you’ve owned your home for more than a few years, chances are you’re sitting on a significant amount of equity, and possibly wondering if…
The 4 Most Creative Ways to Buy a Home in 2025
Overwhelmed by high home prices, interest rates, or the feeling that you’re “just not ready” to be a homeowner yet?You’re not alone.According to the 2025…
Top 5 Home Staging Mistakes (And How To Fix Them)
Staging is an essential step in the real estate selling process. A staged home creates a strong first impression, appeals to a wider pool of…
Buying A Home With Future Rental Potential
It’s always important to think about your long-term plans when purchasing property, especially if you’re in the market for your starter home. If you know…
How School Districts Influence Home Values
There are countless factors that buyers consider when looking at properties, but one of the most important is the quality of the school district. Whether…